Author: Mandar Marathe

Infographic: Twitter Best Practices

For many advertisers on twitter, driving engagement with branded content is a key success metric. But what makes a tweet engaging? In order to find out what features impact a Promoted Tweet's performance. Twitter analysed more than 80,000 Tweet's across 35,000 paid campaigns and 18...

Facebook Reach and Frequency Buying Guide
Facebook Reach and Frequency Buying – The Complete Guide

To run successful brand campaigns on Facebook, you need to reach a large enough portion of your target audience and reach them just often enough to create impact. Facebook Reach and Frequency Buying helps you to provide highly predictable delivery of ads with frequency capping...

On-Page SEO Techniques
Searcher Task Accomplishment and how you can achieve it

Blogging is an age old proven strategy used by many marketers to drive traffic to their business websites via Search Engines.  In early days of blogging, it was possible to earn visibility for your article by repeatedly using keyword phrases spread across the content. Google...

Youtube SEO Complete Guide
Optimizing YouTube videos to rank higher on Search Engines

YouTube is the second largest search engine. With 6 billion hours of video watched each month on YouTube by 1 billion unique users it is now synonymous with video content. Another interesting fact: Mobile makes up for 40% of the total watch time. Having convinced you...

PureNutrition Magento Website
Thinking of redesigning your website? First Analyse, Test, & Ask

Google disrupted the way we get information before making purchase decisions. Apple’s iPhone disrupted the key-friendly mobile phone industry. Facebook has disrupted the way we connect with friends and family. Design was central to these disruptions, and even today design is paramount to the way...

Landing Page
Optimizing Landing Pages for Conversions

This post is a part of our series on “Website Must Haves” Today, we will discuss Landing pages and optimizing landing pages for conversions– a key conversion strategy deployed by most pay for performance marketers.   Landing pages are pages on your websites that users come to via directed...

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