Inside Briefkase

Landing Page
Optimizing Landing Pages for Conversions

This post is a part of our series on “Website Must Haves” Today, we will discuss Landing pages and optimizing landing pages for conversions– a key conversion strategy deployed by most pay for performance marketers.   Landing pages are pages on your websites that users come to via directed...

The ugly side of entrepreneurship

#BriefKaseTurned1 on October 14th, 2015.  We've had a fairly good run – partnered with 30 clients, revenue positive from Day 1, we were able to pay salaries (without delays), we rented a small office space. One year of being your own boss has been good. Entrepreneurship...

Can startup folks get a life?

I just became a father. Not once, but twice in the past 11 months. In early October 2013 we gave birth to BriefKase, our entrepreneurial venture. Later in March 2014, my wife & I became parents, blessed with a baby boy. It feels like I...

The invisible Laxmanrekha

In every digital marketing & advertising firm I've worked in, there is sort of a divide within teams or groups on certain topics, subjects and opinions. Conversations lead to debates and debates lead to full fledged arguments if people don’t agree with your views or...

And this is how it began…

So here I am writing about myself and wondering, it doesn't seem that bad if I really love it! Last May, I graduated and I went for a holiday to Muscat. At first, it seemed all chilled out and fun but later parents started pressurizing me...

Ownership

By nature, we are instantly attached to something we own. The new mobile phone you just acquired is your companion for life, or the new SUV you just purchased (off course on a car loan) gives you tremendous joy and attachment. Secondly, human nature makes us focus...

Starting a startup

This post is about BriefKase Digital Communications Pvt. Ltd. (a.k.a BriefKase) - how it came into existence, what tools we used to build a web presence, and about some background process that usually go unseen. 1. Assembling a team This, we feel is critical to any startup....

Our focus for the next 3 years

We are now 3 months old. Toddlers in the marketing world, we don’t want to grow up to be just another digital marketing agency, one among the thousands that spring up every month. We want to take our corporate learning’s and create a better, smarter...

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