Digital Marketing Blog

Google AdWords Ad Extensions: The Complete Guide

Google AdWords Ad Extensions expand your Ad with more information about your product, service or business. They also increase Click-Through-Rate (CTR). Ad Extensions include Call-to-Action, Location Information, Additional Links and more. How do Ad Extensions Work ? AdWords selects which extension to show depending on the search on...

page speed
How does Page Speed impact SEO ?

Since 2010 according to Google, Page Speed is one of the factors used in its ranking algorithm. On an average, the page speed time for an e-commerce website should be around 7 seconds while it should be 3 seconds or less for other websites. Let's...

Local Listings SEO Strategy
Complete Local SEO Strategy to Rank Your Local Business

The Pigeon update to Google’s Algorithm was launched on July 24, 2014 to provide more meaningful, relevant and accurate local search results. Ever since we have been living in the Pigeon era, a lot of businesses who have physical stores are having trouble with ranking...

website-conversion-optimization
10 hacks to improve traffic leads and revenue for your website

In my last webinar, I talked about the website conversion optimization and 10 ways to improve traffic, leads and revenue for your website. Key takeaways from the webinar: 1) Learn tricks to improve organic traffic to your website 2) Hacks to optimize your conversion funnel 3) Techniques to optimize landing pages...

Digital Vidya Interview of Mandar
Digital Vidya Interviewed Our Co-Founder On Digital Marketing

Digital Vidya recently interviewed our co-founder Mandar Marathe as a part of their Digital Marketing Thought Leadership series. The interview started with questions that revolved around Digital Marketing as a career choice to advice for budding digital marketers. You can read the excerpt of the interview...

Youtube SEO
Optimizing YouTube videos to rank higher on Search Engines

YouTube is the second largest search engine. With 6 billion hours of video watched each month on YouTube by 1 billion unique users it is now synonymous with video content. Another interesting fact: Mobile makes up for 40% of the total watch time. Having convinced you...

PureNutrition Magento Website
Thinking of redesigning your website? First Analyse, Test, & Ask

Google disrupted the way we get information before making purchase decisions. Apple’s iPhone disrupted the key-friendly mobile phone industry. Facebook has disrupted the way we connect with friends and family. Design was central to these disruptions, and even today design is paramount to the way...

Landing Page
Optimizing Landing Pages for Conversions

This post is a part of our series on “Website Must Haves” Today, we will discuss Landing pages and optimizing landing pages for conversions– a key conversion strategy deployed by most pay for performance marketers.   Landing pages are pages on your websites that users come to via directed...

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