Digital Marketing Blog

Infographic: Instagram Best Practices

Instagram, as we all know, is a free platform that lets users capture and share photos and videos. However, when you are a business or a blogger, trying to market yourself or your products on Instagram, there is a lot more to do. In order...

Infographic: Twitter Best Practices

For many advertisers on twitter, driving engagement with branded content is a key success metric. But what makes a tweet engaging? In order to find out what features impact a Promoted Tweet's performance. Twitter analysed more than 80,000 Tweet's across 35,000 paid campaigns and 18...

5 reasons why digital marketing is the new wave for Healthcare

In the past, healthcare marketing has taken a very traditional approach such as print, direct mails, tv and radio ads, etc. All these campaigns would be launched without any real-time change possible. Healthcare facilities had a easier way of acquiring consumers/patients as the population was lesser...

Instagram for Business Checklist

Instagram has over 800 million active users. Instagrammers like telling stories and sharing everyday. Every Social Media platform is different and businesses should learn to adapt according to how they work. Instagrammers like looking at stories, interesting photos/videos and sharing this content with friends. Instagram...

Pinterest for Business Checklist

Pinterest is not Social Media Network primarily, it is a more of a tool where people plan their future, immediate or otherwise. People treat Pinterest as a search engine tool. Internet users are discovering, saving, and taking action on what they are saving. There are...

23 basic SEO Checks to rank higher on Google

Gone is the time where ranking a website was as simple as creating a bunch of low-quality content pages, stuffing them with keywords and doing some artificial link building. Today, we live in a post Panda, post Penguin era - two of the major algorithm...

Facebook Reach and Frequency Buying Guide
Facebook Reach and Frequency Buying – The Complete Guide

To run successful brand campaigns on Facebook, you need to reach a large enough portion of your target audience and reach them just often enough to create impact. Facebook Reach and Frequency Buying helps you to provide highly predictable delivery of ads with frequency capping...

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