Digital Marketing Blog

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Website Must Haves – Business Objectives, Goals, KPIs

This blog is a one of the 5 part Series of “Website Must Haves”. A website is your identity in the online space. Most businesses have a corporate website that provides information on its products and services. Individuals or skilled professionals have their own websites to...

The ugly side of entrepreneurship

#BriefKaseTurned1 on October 14th, 2015.  We've had a fairly good run – partnered with 30 clients, revenue positive from Day 1, we were able to pay salaries (without delays), we rented a small office space. One year of being your own boss has been good. Entrepreneurship...

What is Link Building

Link Building has often been used as a tack for shady marketers bound by targets. While short term targets were met, the negative impact it had on the website’s ability to move forward in the long run was seriously hampered. What is Link Building Link building refers...

Can startup folks get a life?

I just became a father. Not once, but twice in the past 11 months. In early October 2013 we gave birth to BriefKase, our entrepreneurial venture. Later in March 2014, my wife & I became parents, blessed with a baby boy. It feels like I...

7 random insights on digital media

  If you’re working in the digital marketing industry, social media is nothing more than a business.   If you don’t interact with the pages you like on facebook, they automatically stop featuring on your newsfeed.   Digital media being a clutter breaking medium to advertise on? Think again.   Today’s mantra...

Am I fighting a losing battle?

It’s been around 90 days since I have been working as a social media executive but it’s been almost forever I've been using the internet. Everyone must have noticed the ads popping up now and then on websites but I wanted to know how many...

Evaluate your Agency’s SEO Performance or Credentials

In the previous blog I had discussed the fact that SEO and PPC are not evaluated the right way by most of the clients. Basis the feedback I got (positive and negative feedback on the previous post), there was one common feedback: How must SEO...

Own your marketing

None of our customers wake up in the morning and say "Today, I want to see an advertisement". So then why are we creating pointless banner advertisements, search engine ads or promoting via paid Facebook Ads? Why are brands spending money on marketing their products / services, essentially...

The invisible Laxmanrekha

In every digital marketing & advertising firm I've worked in, there is sort of a divide within teams or groups on certain topics, subjects and opinions. Conversations lead to debates and debates lead to full fledged arguments if people don’t agree with your views or...

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