Digital Marketing Blog

And this is how it began…

So here I am writing about myself and wondering, it doesn't seem that bad if I really love it! Last May, I graduated and I went for a holiday to Muscat. At first, it seemed all chilled out and fun but later parents started pressurizing me...

SEO vs PPC Spends: Comparing Apples to Oranges

All good SEO pitches include 2 components: 1. Spot faults with the website 2. Explain process to improve the website performance That is the way we do it at Briefkase. At times, our pitches end with this conversation: Prospective Client: Whoa hold on. I need targets. Where are you...

World Cup Social Media Campaigns

The Football / Soccer World cup in Brazil will definitely have people of all classes, masses, countries, races or religion interested. Such a global event also draws a lot of marketing dollars from brands. With Facebook and Twitter seeing explosive growth across the globe, marketers...

Best WordPress Plugins for a DIY website

We've been working on a lot of websites lately, and most of them have Wordpress as a content management system backbone. We've discovered and somewhat mastered the art of getting a Wordpress website up and ready in quick time. Here is a list of the...

Ownership

By nature, we are instantly attached to something we own. The new mobile phone you just acquired is your companion for life, or the new SUV you just purchased (off course on a car loan) gives you tremendous joy and attachment. Secondly, human nature makes us focus...

Starting a startup

This post is about BriefKase Digital Communications Pvt. Ltd. (a.k.a BriefKase) - how it came into existence, what tools we used to build a web presence, and about some background process that usually go unseen. 1. Assembling a team This, we feel is critical to any startup....

Case Study: Wegilant’s Campus Ambassador Program

What problem were we solving for? Wegilant delivers workshops on Ethical Hacking, Robotics, Android etc. to students at engineering colleges across India. Although business was good, there seemed to be low repeat business from the same college. Solution BriefKase came up with Wegilant Campus Ambassador, an initiative to...

Social Media Case Study #FoodsThatLoveYou on Twitter

What's Missisippy? 'Foods that love you' sums up Missisippy’s mission. For the last two years Missisippy has been busy in the kitchen coming up with recipes that are full of flavor and fiber. Fiber is the body of food - carrying nutrition into the body &...

Our focus for the next 3 years

We are now 3 months old. Toddlers in the marketing world, we don’t want to grow up to be just another digital marketing agency, one among the thousands that spring up every month. We want to take our corporate learning’s and create a better, smarter...

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