Digital Marketing Blog

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Website Must Haves – Business Objectives, Goals, KPIs

This blog is a one of the 5 part Series of “Website Must Haves”. A website is your identity in the online space. Most businesses have a corporate website that provides information on its products and services. Individuals or skilled professionals have their own websites to...

World Cup Social Media Campaigns

The Football / Soccer World cup in Brazil will definitely have people of all classes, masses, countries, races or religion interested. Such a global event also draws a lot of marketing dollars from brands. With Facebook and Twitter seeing explosive growth across the globe, marketers...

Best WordPress Plugins for a DIY website

We've been working on a lot of websites lately, and most of them have Wordpress as a content management system backbone. We've discovered and somewhat mastered the art of getting a Wordpress website up and ready in quick time. Here is a list of the...

Case Study: Wegilant’s Campus Ambassador Program

What problem were we solving for? Wegilant delivers workshops on Ethical Hacking, Robotics, Android etc. to students at engineering colleges across India. Although business was good, there seemed to be low repeat business from the same college. Solution BriefKase came up with Wegilant Campus Ambassador, an initiative to...

Social Media Case Study #FoodsThatLoveYou on Twitter

What's Missisippy? 'Foods that love you' sums up Missisippy’s mission. For the last two years Missisippy has been busy in the kitchen coming up with recipes that are full of flavor and fiber. Fiber is the body of food - carrying nutrition into the body &...

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