Case Study: Wegilant’s Campus Ambassador Program

27 Feb Case Study: Wegilant’s Campus Ambassador Program

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What problem were we solving for?

Wegilant delivers workshops on Ethical Hacking, Robotics, Android etc. to students at engineering colleges across India. Although business was good, there seemed to be low repeat business from the same college.

Solution

BriefKase came up with Wegilant Campus Ambassador, an initiative to connect with student representatives across colleges and build long-term, mutually beneficial relationships.  By gratifying student coordinators and creating a constant communication channel between Wegilant program coordinators and students via campus.wegversity.com, we’ve bridged the relationship gap. This has streamlined marketing communication & coordination for Wegilant resulting in a stable source of revenue.

What’s Next?

1. Wegilant would be setting up dedicated program coordinators responsible for maintaining relationships and organize all workshops via the campus ambassador initiative.

2. A select few Campus Ambassadors would be chosen for 2014.  Monthly Google+ Hangouts and chats would be held to bind together campus ambassadors from different parts of India.

3. Wegilant would conduct Ethical Hacking Championship “HackTricks” via this platform

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Mandar Marathe
mandar@briefkase.in

Mandar Marathe brings 9 years of experience in Digital Marketing. Starting off his career at Digitas (Publicis Groupe) in the United States to leading a small team at Reprise Media (IPG Group) in Mumbai to where he is today, at BriefKase, Mandar likes to dabble in SEO, Analytics & UX Design.

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