Case Study: Wegilant’s Campus Ambassador Program


What problem were we solving for?

Wegilant delivers workshops on Ethical Hacking, Robotics, Android etc. to students at engineering colleges across India. Although business was good, there seemed to be low repeat business from the same college.


BriefKase came up with Wegilant Campus Ambassador, an initiative to connect with student representatives across colleges and build long-term, mutually beneficial relationships.  By gratifying student coordinators and creating a constant communication channel between Wegilant program coordinators and students via, we’ve bridged the relationship gap. This has streamlined marketing communication & coordination for Wegilant resulting in a stable source of revenue.

What’s Next?

1. Wegilant would be setting up dedicated program coordinators responsible for maintaining relationships and organize all workshops via the campus ambassador initiative.

2. A select few Campus Ambassadors would be chosen for 2014.  Monthly Google+ Hangouts and chats would be held to bind together campus ambassadors from different parts of India.

3. Wegilant would conduct Ethical Hacking Championship “HackTricks” via this platform

Mandar Marathe

Mandar Marathe brings 11 years of cross-functional, hands-on knowledge & expertise in digital marketing across Search Engine Optimization, Web Analytics, Pay per click Marketing, Social Media Advertising, Web Design & Development (WordPress) & Content Marketing.

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