We are a Healthcare Digital Marketing Agency
Today, it’s not whether you have an online presence for your healthcare organization. It’s how strong a digital presence you have. You need a cohesive digital marketing strategy that includes a search engine optimized website, search engine advertising, detailed content, social media presence, and more. As a Healthcare Digital Marketing Agency we provide strategic and execution support to diagnostic & pathology laboratories, preventive healthcare service providers, health & life insurance aggregators, and family health clinics. Let BriefKase help your healthcare business with digital marketing.
Why should Healthcare companies adopt online marketing?
As per the Deloitte Touche Tohmatsu India, the Indian healthcare market is currently worth of US $100 billion and will grow at a rate of 23% to hit US $280 billion by 2020. There is a strong upswing in India’s nascent digital health sector in the past few years with a good number of digital health companies like Practo, 1mg, Lybrate etc. getting funded at Seed or Series A levels. Consumers are searching online, so much so that search engines are used by 77% of the patients before booking appointments. 26% consumers used reviews generated by other patients to make decisions and 50% of consumers used health information sites.
Our Healthcare Digital Marketing Services
Search Engine Optimization
We drive organic traffic growth, leads and revenue for healthcare service providers. Our SEO service for healthcare companies focuses on authoritative medical content and brand building on third-party aggregator platforms.
Pay Per Click Marketing
We specialize in defining and managing campaigns on Google AdWords, Bing for healthcare companies. We have generated 10x revenue for a large diagnostics service provider via laser focused local campaigns on AdWords. Our PPC Healthcare service is offered via certified AdWords & Bing professionals.
Social Media Marketing
Social Media for Healthcare companies is necessary to service patients and consumers who are looking for medical information online. We understand the need to provide authentic, researched and curated medical information via multiple Social media platforms. We have been successful in marketing healthcare brands on Facebook, Instagram, Twitter and YouTube.
We specialise in telling stories via video content. Our team specializes in building a coherent story via thorough research, video production, animation and editing. For healthcare companies, we have produced more than 50 customer testimonial and explainer videos.
Website Design & Development
We understand the nuances of lead generation and designing websites to drive incremental revenue growth for healthcare businesses. Our unique measurement & KPI driven approach to web design and development will drive accountable performance for your business.
We understand marketing & sales funnels and devise strategies to measure performance across the funnel. Our analytics offering for Educational companies include marketing channel analytics, conversion optimization, and building intuitive dashboards that provide a single view of your marketing data.