How Does Page Speed Impact SEO? Is it a ranking factor?

page speed

18 Aug How Does Page Speed Impact SEO? Is it a ranking factor?

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According to Google, Page Speed is one of the factors used in its ranking algorithm. On an average, the page speed time for an e-commerce website should be around 7 seconds, while it should be 3 seconds or less for other websites. If your site pages load really fast, its going to create a positive user experience for your visitors. Let’s learn how does Page Speed Impacts SEO!

What is Page Speed?

Page Speed is the time a page takes to load completely in any browser. Page load time is important for both users and the search engines. In case of poor page-speed search engines crawl  fewer pages due to which the indexing of the website is sub-optimal. Your website may be penalized by Search Engines for being slow.

Page Speed Impacts SEO

Pages that take more time to load often have a higher bounce rate as the user ends up spending less time on the website. On the contrary, a website that loads faster has a better conversion rate.

How to analyze page load time?

There are many tools available for analyzing page speeds. Let’s have a look at some of the commonly used tools:

1. Google Pagespeed Insights

Google Pagespeed Insight is a free tool covey the insights of the page speed. It covers all the issues from images to javascript and the results are based on devices like desktop and mobile.

Page-Speed Insights

2. Gtmetrix

Gtmetrix summarizes the page load time considering the factors from Yslow and Page Speed insights Pingdom This tool provides a graph that can help you to quickly analyze the factors lowering your website performance Website Page Test This tool can help you run the test from any selected location using any browser at consumer connection speeds with detailed optimization recommendations.Thus We can analyze the load time from various location Summary: As Page Speed is an important factor for Users and the Search Engines.Make sure your Website is analyzed using these tools occasionally and optimize it to boost your Website Speed!!

Page Speed Gtmetrix

3. Pingdom

This tool provides a graph that can help you to quickly analyze the factors lowering your website performance

Page-Speed PIingdom

Page-Speed PIingdom1

4. Website Page Test

This tool can help you run the test from any selected location using any browser at consumer connection speeds with detailed optimization recommendations.Thus We can analyze the load time from various location

Page-Speed Website Page Test

Page-Speed Website Page Test1

 

How to Improve your Page Speed

Here are some ways to improve page speed and in turn increase Organic traffic to your website.

Defer parsing of JavaScript

To improve the page speed the contents of all tags must be parsed by the browser. If the size of the Javascript needed to render the page is minimized and defer parsing the files that are not used every time until there is actually a need of the Java Script can reduce the minimum page load time of the web page.

Reduce redirects

By reducing the HTTP redirects or 301 redirects from one URL to another stops an additional RTTs and minimizes the wait time for the users.

Optimize images

Optimizing images is nothing but saving the image in a web friendly format depending on the contents of the images. Loading a suitably sized image reduces the load time this could be done by either resizing the image according to where it has to be displayed or by reducing the image file instead of using

Leverage browser caching

Browser cache’s a lot of information so that the amount of time needed to load the web page when a user revisits your website. Using Y slow you could check the expiration date set for your cache.

Too Many Ads

Having too many ads not only creates a bad user experience but also increases the page load time.

Responsive Images

When we talk about responsive images we refer to one or more methods for providing browsers with the correct image based on attributes of the user’s device such as display density, image and page size or any number of factors

Content Distribution Network

CDN’s or Content Delivery Networks are responsible for distributing the load of content. Copies of your website are stored at various locations so that there is a faster access to your website.

Serve Scaled Images

Properly sized images use fewer bytes to load the image upgrading the performance of the website specifically on devices like mobile that uses less power

Minify HTML, CSS and Java Scripts

Minifying the HTML Code along with the CSS and Java Scripts can reduce the loading time by saving a lot of bytes and make downloading, parsing and execution faster

Enable Gzip Compression

Reduce the time of page load by enabling gzip compression which reduces the files size on the server side which is sent to the browser

 

Page Speed is an important factor for users and search engines. Make sure you analyse your website using the tools mentioned above and optimize it to boost your SEO!

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Tejasvi Korgaonkar
tejasvi@briefkase.in
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