Pay per click marketing (PPC) allows your business to be quickly seen in the search engine results pages and on Facebook user profiles.
The pay-per-click ‘sponsored links’ advertisements are displayed across the top and down the right hand side of the results pages for selected keywords. You only pay when a user clicks your sponsored advert (on a cost per click basis), meaning it’s one of the most effective and accountable forms of marketing to reach your target audience online.
A well defined account structure with continuous management means that you could be paying less than your competitors to achieve the same position on the page.
We offer a results driven approach to pay-per-click management, providing transparent and measurable campaigns that allow you to evaluate the success against your own targets. We are hugely experienced across a wide range of industry verticals and offer a proactive, strategic and highly communicative service. We know that the success of a campaign comes down to continual optimisation and refinement. Only with a highly targeted and tightly themed structure can you achieve higher conversion for less cost. Our PPC marketing service includes but is not limited to the following activities:
- Objectives & Strategy – We help you define your pay-per-click objectives, target market and develop a realistic strategy with you that will help you achieve the desired results at an affordable cost per click (CPC).
- Keyword Research – We will perform all the necessary keyword research to develop tightly themed campaigns and adgroups of relevant search phrases to target for your products and/or services.
- Ad Copywriting – We will create highly targeted and relevant copy for your adverts to maximise click through rates (CTR), increasing your relevancy and lowering your average CPC whilst keeping in tone with your brand.
- Optimisation & Bid Management – Effective and continued optimisation is key to the success of PPC. Manual and automatic bid adjustment, keyword and match type expansion, ad copy trialling and landing page optimisation are all important ways to increase conversion rates.
- Tracking & Reporting – We offer a variety of solutions from free integrated tracking and analytic tools such as Google Analytics, to more advanced automatic bid management and analytic solutions for enterprise level clients. All solutions allow for analysis and optimization at keyword level.