Pinterest for Business Checklist
Pinterest is not Social Media Network primarily, it is a more of a tool where people plan their future, immediate or otherwise. People treat Pinterest as a search engine tool. Internet users are discovering, saving, and taking action on what they are saving. There are over 50 Billion pins and people are using it to plan their key life elements. So if you plan on using Pinterest as a social media network tool, you are starting off on the wrong foot. Pinterest may seem difficult but it is easier than you think. Embrace the way pinners want to see things and maximize your power of the platform to get more traffic.
Here are some tips and tricks to enhance your brand and your pins. From creating your profile to enhancing your page and optimizing your pins and boards. So, here is Step by Step guide on how to use Pinterest for Business;
Step 1 – Set – up your Pinterest account.
- Create an account using your Email id or Facebook. Choose your relevant interests and get the Pinterest browser button to make things easy.
- Go to settings and switch to ‘Business’ account. If you have an existing account, convert it to a business account.
- Write something likable and memorable in the ‘About’ section. Complete the account settings.
- Include your ‘Website URL’ in the settings. Your pins from instagram, should have website URL.
- Enable Email notifications to receive updates about your pinterest activity.
- Add the ‘Follow me on Pinterest’ Icon/button on all other Social Media Platforms.
- Verify your website on pinterest. This lets your audience know that they have reached your ‘official’ Pinterest page.
Step 2 – Create + organise your Pinterest board
- Create a minimum of 5 boards with 15-20 images of your products, services and interests. We want your boards and images to rank high when they search for your product/service type, so optimize your boards.
- Keep your board titles to the point with carefully selected keywords that will match your target audience.
- Create helpful boards that your audience wants, needs and likes; How to’s, blogs, etc.
- Create boards with specific names with a broad range of interests and topics from Pinterest categories that your audience will find helpful.
The goal is to make your boards rank high, how to do that? Follow the steps:
- Keep board titles to the point.
- Optimize the board description
- Choose the correct category.
- Fill the boards with more relevant Pins.
- Choose the right brand images and colors for the cover.
- Ensure that all the images and boards are consistent with your brand persona. If some of the boards are not what the consumer might want to see, make the board a ‘secret board’. Do not delete it, as you may lose followers.
- Delete duplicate pins. We don’t Images to be seen in more than one board.
Step 3 – Add Pins to your board
- Identify the type of images and pins your audience will want to see.
- Pin from numerous sites and sources to increase more followers on your page.
- Rearrange your Pins to the most relevant ones to show up first.
- Ensure that you rights to images you repin. Optimize the description when you repin it to build up views on your blogs, page, services, etc when they search for related topics. Never change the website link when you re-pin, this is against Pinterest Policy.
- When adding your own images do not forget to add source link.
- The right size of the board is the key. Don’t dilute board popularity by having multiple small boards for the same topic. If you have less pins on a certain board, make it a ‘secret board’ till you can have more pins there.
- Don’t create a board that has too many pins, segment the pins and make boards medium sized. If a board is too long, it is unlikely your audience will go through it all. If you have a broad category and can segment it then, you can go through sub categories to see which is the most relevant.
Step 4 – Create Great and functional Pinterest posts
- Add branding to your images: logo, font, etc. Add videos to your boards. ( Now you can watch videos without having to open the pin.
- Add text to your images.
- Create images of infographics, your blogs, how to’s, etc.
- Write a informational yet short description to your images/videos with relevant keywords so they come up on the search engine. Images with good descriptions get pinned more often.
- Create personal Posts that help you connect and relate your your audience.
- Add hashtags to your pins.
Step 5 – Boost your Pinterest presence
- Invite your colleagues, clients and influencers to join your Pinterest page via email.
- Follow Pinners from competitive profiles/businesses.
- Share your pins to facebook and tweets your pins once a day.
- Enable Rich Pins for your website. ( https://help.pinterest.com/en/articles/enable-rich-pins-your-site). There are 6 types of Rich Pins: app, movie, recipe, article, product and place.
- Build a ‘Save button’ for your website, this lets people know about your pinterest page and helps them save your content.
- Embed more website widgets, in addition to the ‘Save Button’. Add a ‘Follow’ widget which lets your audience follow your page and see your pins in their home feed.
- Keep track on your Pinterest Analytics. Focus your research to see what your audience likes and relates to more.
- Use the data from the ‘Popular’ section to know the latest trends. People are in search of something everyday for something relevant.
- Get inspired, see what the big brands are doing that is getting them more followers, pins and likes. Read more and keep improving.
- Pinterest is not a place to have conversations, so forget about people liking and commenting on your pins. However, if your audience does comment on your images, make it a habit to reply to them. Take the high road when it comes to trolls commenting on your pins and others will notice.
- Make sure your website is appealing to the audience.
Step 6 – Develop your Pining schedule
- Research the best time to pin. You need to reach your audience when they are active.
- Pin a minimum of 10 images a day, gradually increase this number to 20-25.
- Schedule pins throughout the day, use scheduling apps. Maintain a schedule to organize your pinning activity.
Step 7 – Organize your Pinterest page
- Create and join group boards to increase followers.
- Freshen up your boards to color coordinate.
- Place event and seasonal boards on top and when the board is no longer relevant, archive it.
- Stay updated on the current trends.
Step 8 – Play up your Blogs
- Create images with text overlay of your blog. Use different and creative images.
- Write good titles and use relevant keywords.
- Optimize your product and services.
- Optimizes your blog with keywords and images.
Step 9 – Measure your results
One essential use of this is to do better and to know better, keep researching and create more relevant posts;
- Check the website traffic created from Pinterest.
- Check your pinterest analytics and do more of what’s working.
- Keep track of the pins that are getting top ranked. Move those pins to the boards that have more followers.
- Stay on Pinterest’s ‘Current business terms and services’ always. Sign up for updates.
- Make the boards that do not perform well, make them ‘secret boards’.
Next Steps: Would you like to get a handy template for this checklist? Visit our Marketing Tools and get the Pinterest for Business Checklist now!