100% Practical SEO Training Course.

Our SEO Training Course will help you hone your Search Engine Optimization skills. We will teach you techniques to master SEO and gain organic traffic growth for your personal blog, corporate or ecommerce website. SEO requires practice and guidance from experts. We curate SEO strategies recommended by Google, Bing & Moz in our 100% practical SEO Training Course.

SEO Training Course

We offer instructor-led SEO Training Online or at a venue selected by your company. Both offerings are available via Digital Vidya.

Key Highlights of our SEO Training:

  • Hands-on projects
  • Group discussions via forums
  • Interactive online learning sessions
  • Case-study based assignments for practice
  • SEO Quizes after every module

See our complete suite of SEO Services.

SEO Course Syllabus

SEO Certifications are offered in partnership with DigitalVidya.com. The online SEO course includes the following syllabus and is covered over a 1-month period.

Introduction to SEO & Keyword Research

  • History of Search
  • Google & its growth story
  • How does a Search Engine Work
  • Introduction to SEO
  • Anatomy of a Search Result (Search Snippet)
  • Periodic Table of SEO Success Factors
  • Keyword Research

On-Page SEO & Technical Optimization

  • On-page SEO
  • Basics of HTML: Title, H1, Meta Description, Keyword Usage
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Anchor text & Internal linking
  • Technical Website Optimization
  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)
  • Broken links, Canonicalization & 301 redirects

Off-page SEO, Mobile, Local SEO

  • Content Marketing Basics
  • Off-Page SEO / Backlink Building
  • Anatomy of a hyperlink, Types of links
  • Link Building Campaign Strategy
  • Metrics to track for Off-page SEO
  • Social Media back linking via Qoura, Twitter, LinkedIn, Facebook, Google+ etc.
  • Local SEO (Schema for addresses, local keywords, local websites)
  • Mobile SEO best practices

SEO Tools, Audit and Measurement

  • Screaming Frog Walkthrough
  • SEMRush walkthrough
  • Google Search Console Walkthrough
  • Bing Webmaster Overview
  • Auditing a Website & Website Analysis Report
  • Monitoring & Analytics
  • Algorithm Updates & SEO Evolution
  • Building a career in Search Engine Optimization

SEO Expert & Course Instructor

mandar-marathe-220x143

Mandar has 9+ years of experience in Digital Marketing. Starting off his career at Digitas (Publicis Groupe) in the United States to leading a small team at Reprise Media (IPG Group) in Mumbai to where he is today, co-founder at BriefKase, he lives and breathes digital marketing.

Digital Marketing Faculty Experience:

  • Visiting faculty for Shailesh J. Mehta School of Management, IIT Bombay : Mandar teaches a 21 hour Elective course on Online Marketing for second year MBA students since 2013.
  • Visiting faculty for the Family Business & Entrepreneurship Program, IIT Bombay
  • Visiting faculty for the Executive Program in Management, IIT Bombay
  • Visiting faculty at NITIE (National Institute of Industrial Engineering), Mumbai
  • Lead SEO Faculty @ Digital Vidya – More than 25 webinar-based SEO lectures conducted for 300+ participants.

SEO Training & Digital Marketing Corporate Workshops conducted by Mandar:

  • 2 Day workshop on Digital Marketing for Perfetti (in Gurgaon) with Digital Vidya
  • 2 Day workshop on Digital Marketing for Tata Motors Commercial Vehicles Division (in Mumbai) with Digital Vidya
  • 2 Day immersive digital marketing training for Tata Motors APAC Regional Sales & Marketing Heads (in Mumbai) with Digital Vidya
  • 1 Day Training on SEO & Pay Per Click Marketing for Yes Bank marketing team with Digital Vidya
  • 2 day Digital Marketing workshop at NIT Trichy organized by the Entrepreneurship Cell

Digital Marketing Webinars / Guest Speaker / Panelist engagements 

  • Panelist on Social Mobile Analytics Cloud (SMAC) discussion organised by MARKSFETE, NITIE
  • Mentor for startups at Ventura 2016, organized by Entrepreneurship Cell at NIT Trichy
  • Webinar with SEMRush.com : Mobile SEO in India
  • Webinar with LeadSquared.com : 10 Hacks to Improve Traffic, Leads & Revenue for Your Website
  • Webinar with DigitalVidya.com: The Future of Search: Mobile, AR, Voice, IoT

Inquire about SEO Training for Corporate or Individuals.

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