Duration: July 14th – 25th July 2015
Brief: Generate buzz and awareness about Stitchwood by conducting an activity or a contest that people can participate in and associate Stitchwood with customized sofas.
The idea: #SofaSoGood as a contest idea was derived out of the fact that your sofa can make anything resting on it look awesome. The idea was to show the main attraction of your living room as a facilitator to comfort and convenience.
The execution: As a prelude and a buildup to the contest activity, we seeded content from July 4th on our social media channels so as to give people a fair idea what’s in store for them. The countdown to the contest announcement was made 3 days prior and the #SofaSoGood contest kicked off on 14th July 2015.
People were asked to click a picture of their sofa with anything resting on it. From an animate object to an inanimate one, people were asked to comment/reply to the contest announcement with their entry (photo) using #SofaSoGood. 6 best entries were chosen and received customize Stitchwood furniture as their prizes.
Results: With a minimal budget to promote this contest, we received over 80 entries for #SofaSoGood on our social media channels. We term this campaign as a success because of the organic reach and buzz it generated without substantial use of paid advertising and marketing.