Infographic: Twitter Best Practices


For many advertisers on twitter, driving engagement with branded content is a key success metric. But what makes a tweet engaging? In order to find out what features impact a Promoted Tweet’s performance. Twitter analysed more than 80,000 Tweet’s across 35,000 paid campaigns and 18 different advertisers verticals. Through the analysis, Twitter identified 6 data-driven best practices to help brands optimize their content for engagement.

Next Steps: Would you like to get a handy template for this Twitter Marketing checklist? Visit our Marketing Tools and get the Twitter for Business Checklist now!

Mandar Marathe

Mandar Marathe brings 9 years of experience in Digital Marketing. Starting off his career at Digitas (Publicis Groupe) in the United States to leading a small team at Reprise Media (IPG Group) in Mumbai to where he is today, at BriefKase, Mandar likes to dabble in SEO, Analytics & UX Design.

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