World Cup Social Media Campaigns

21 Jun World Cup Social Media Campaigns

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The Football / Soccer World cup in Brazil will definitely have people of all classes, masses, countries, races or religion interested. Such a global event also draws a lot of marketing dollars from brands. With Facebook and Twitter seeing explosive growth across the globe, marketers are betting big on digital marketing initiatives. Here is a round up of some digital marketing / social media initiatives that brands have undertaken:

Nike – Risk Everything

Nike’s Risk Everything is a super hit on social media platforms.  They seem to have gone ballistic across all digital media platforms including a micro site for selling football gear:
and a risk everything video that features Rooney, Neymar & Ronaldo:

Although Nike is not a sponsor for the World Cup, as always, it makes the right moves on the playing field. This is brilliant marketing from Nike.

Adidas – All In or Nothing

Adidas, an official sponsor of the World Cup has launched a commercial called “Messi’s dream”. At the end of the YouTube version of the film, it asks viewers to click one of two buttons – ‘all in’ or ‘nothing’. Click ‘all in’ and you are taken to a website where you can sign up to follow Adidas during the World Cup and be involved with all its social media activity, or click ‘nothing’ to opt out.

Twitter 

Twitter has introduced new features for the World Cup. The first being a “hashflag”. Fans can show their support for teams using 3 character hashflags. For e.g. #CMR for Cameroon or #ENG for England.  Twitter auto posts the country’s flag next to the hash tag posted on your timeline. All “hashflags” will be tallied to form the #WorldCup Of Twitter.  Prior to launching these features, Twitter also came up with a video for the World Cup. Watch it here:

Samsung – Galaxy 11

Samsung launched a 7 minute video that saw its team “Galaxy 11” jet off to space and play against alien’s. It used the hashtag #Galaxy11 to reveal its brand ambassadors on Twitter – the likes of Lionel Messi, Chritiano Ronaldo & Wayne Rooney. Of the multiple videos Samsung have created, here’s the 7 minute video that strikes a goal:

What’s your favorite Social Media campaign for the World Cup?

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Mandar Marathe
mandar@briefkase.in

Mandar Marathe brings 9 years of experience in Digital Marketing. Starting off his career at Digitas (Publicis Groupe) in the United States to leading a small team at Reprise Media (IPG Group) in Mumbai to where he is today, at BriefKase, Mandar likes to dabble in SEO, Analytics & UX Design.

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