S1E16 – 5 Basic SEO Tips to rank higher in Google

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Gone is the time where ranking a website was as simple as creating a bunch of low-quality content pages, stuffing them with keywords and doing some artificial link building. Today, we live in a post Panda, post Penguin era – two of the major algorithm updates that helped Google remove millions of pages.

Here are 5 basic SEO tips that will help you rank higher in Google:

Tip #1: Use Keyword in Title, Meta Description and variations of keyword in the content

Keyword research is one of the most valuable, important & high return activities in the search marketing field. Ranking for the right keywords can make or break your website.

Title tags are crucial as it makes people decide whether to visit your site when it shows up in the search results. The title tag should contain important keywords to help the search engine determine what the page is all about. Including keywords in the title tag is important, but not enough to get you to rank high. Search engines now weigh in the click through rate on the results as well when determining rankings, so an attractive and compelling title will help you get more people to click on your page.

The meta description is a snippet of up to 200 to 300 characters, a tag in HTML, that summarizes a page’s content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description. The content of the meta description is not used by search engines as a ranking signal. Including your keyword in it and writing a compelling meta description can help you achieve your CTR.

Tip #2: Use 1000 words of content on important pages

As per a research conducted by Brian Dean from Backlinko, you need a minimum of 1800-2000 words of content to show up higher on the first page of Google Search Results. You should pick the top priority pages on your website and create atleast 1000 words of content for these pages. If you can go upto 2k-3k words, this is fantastic.

Tip #3: Internal Linking

Having a good internal linking structure goes a long way in helping Search Engine Bots to crawl your website. Make sure that you are linking to important pages from the text on your website. The Homepage should be linked to the product and service pages for a B2B Corporate website. For an eCommerce website, the category pages need to have links to sub-category pages and the sub-category pages should have links to the product pages. The main navigation and breadcrumbs to create these links, but Google values links from within the content over links from menu.

Tip #4: Security Certificate 

Get a security certificate for your website. If you type in your website in the address bar of your browser, check if it shows a green lock next to your website. This shows that your website has a security certificate. If you are not https (no security certificate), you can easily setup a https certificate for free using Cloudflare. You will have to make changes to the DNS name servers on your hosting account to set this up on Cloudflare.

Tip #5: Optimize Page Speed 

Website page speed has become one of the hottest and most discussed topics among publishers and site owners over the last few years. With the rise of mobile and backing from Google, there is a new era of page speed obsession taking place.   Search engines value sites that provide a good user experience whereas, a slow loading site will increase your bounce rate, as visitors lose patience and leave.

Just use Google Page Speed Insights or Test My Site to check for page speed issues. If you are on WordPress you can minimize JavaScript and CSS via plugins. WPSmush is a good plugin for compressing images on your website.

  

  

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Mandar Marathe
mandar@briefkase.in

Mandar Marathe brings 11 years of cross-functional, hands-on knowledge & expertise in digital marketing across Search Engine Optimization, Web Analytics, Pay per click Marketing, Social Media Advertising, Web Design & Development (WordPress) & Content Marketing.

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