Author: Mandar Marathe

Infographic: Twitter Best Practices

For many advertisers on twitter, driving engagement with branded content is a key success metric. But what makes a tweet engaging? In order to find out what features impact a Promoted Tweet's performance. Twitter analysed more than 80,000 Tweet's across 35,000 paid campaigns and 18...

Facebook Reach and Frequency Buying Guide
Facebook Reach and Frequency Buying – The Complete Guide

To run successful brand campaigns on Facebook, you need to reach a large enough portion of your target audience and reach them just often enough to create impact. Facebook Reach and Frequency Buying helps you to provide highly predictable delivery of ads with frequency capping...

On-Page SEO Techniques
Searcher Task Accomplishment and how you can achieve it

Blogging is an age old proven strategy used by many marketers to drive traffic to their business websites via Search Engines.  In early days of blogging, it was possible to earn visibility for your article by repeatedly using keyword phrases spread across the content. Google...

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