Author: Mandar Marathe

What is Account Based Marketing – S1E72

What is Account based Marketing (ABM) ? Account-based marketing (ABM) is a highly focused business strategy in which a marketing team treats an individual prospect or customer like its very own market. The marketing team can create content, events, and entire campaigns dedicated to the people associated...

How to ace your content distribution strategy – S1E71

 Let's talk about content distribution and how do you do it right. If you would want to talk about content marketing, then I would say that 20% of your time should be spent on creating content whereas the rest 80% of your time should be spent...

Free courses on digital marketing – S1E70

Today I am talking about free courses on digital marketing. Yes, you heard it right. A lot of students and working professionals come up to me and ask me, “How do I start learning digital marketing”. Someone said that there is no free lunch, but when...

How to build backlinks using competitive intelligence – S1E67

 What are backlinks? Backlinks are hyperlinks from external websites that point to web pages on your websites. Why are backlinks important? They have been the core or crux of Google's PageRank algorithm.  They give a lot of importance to links from external websites to your website....

How to create content clusters to boost organic traffic – S1E68

 Major search engines like Google have made fundamental changes to their algorithms to favor topic-based content. Google makes minor changes to its algorithm every single day. Most major search engines roll out 500-600 updates a year and release 2-3 major named updates. With Search algorithms...

How to respond to online reviews
How to respond to online reviews – S1E66

 If you might have see that there are a lot of websites that review your business. For example you have Google My Business which lists you on Maps or you have Bing Places. People can visit your listings and review your business. If you are...

How to get more organic downloads for your apps – S1E65

 As of July 2019, there are 2.7 million apps on the Play Store and 1.9 million apps on the app store (iTunes). If you would have realized, you would have 30-40 apps installed on your phone. With the limited shelf space and real estate available,...

Top digital marketing tactics for manufacturing companies – S1E64

 Manufacturing companies are not focused on digital marketing techniques. Lets say you are a spare parts supplier to the automotive industry or lets say a sterilizer equipment manufacturer for hospitals / medical facilities, you can drive leads and inquiries for your business using digital marketing....

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