Author: Mandar Marathe

20 point Website audit in 20 minutes – S1E53

Do you want to quickly audit your website and check how it is doing? We have a 20-point Website Audit that you can run in 20 minutes! Lets get started: 1. Robots.txt: Your website should have a robots.txt file. Simply type in www.domainname.com/robots.txt in your browse...

Should you rely on Paid Digital Advertising? – S1E52

Let's re-frame the question a bit. Should you ONLY rely on paid advertising? A lot of small businesses or startups that come to us for generating traction / leads / demand rely heavily on Paid Digital Marketing. So, what is paid digital marketing - It...

Google Core Algorithm Update June 2019 – S1E50

 In early June 2019, Google launched two updates to their algorithm. The major update was rolled out from June 3rd to June 8th which coincided with the diversity update rolled out from June 4 - June 6th. Diversity update: Google wants to diversify the domains that...

Augmented Reality Marketing Examples – S1E49

 Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” Augmented Reality (AR) is emerging as one of the key drivers of the tech economy. By some estimates, the total value of...

How to calculate RoI of SEO – S1E48

We get this question a lot from clients - Tell us one reason why we need to invest in SEO. The easiest way to convince your manager or your client is to project the Return on Investment (RoI) for SEO. How do you go about calculating...

eCommerce Conversion Optimization Tactics – S1E47

 eCommerce is booming in India and in the western countries like USA, Canada a lot of businesses have already gone online. In India, traders are signing up on Amazon & Flipkart to sell their products online. Many businesses are also setting up their own eCommerce...

S1E46 – Social Selling and LinkedIn’s Social Selling Index

 Social selling is taking out the pitching component of sales. You’re creating conversations about your product and services which organically can produce sales conversations. There are 4 elements to social selling: 1. Establish your professional brand: Complete your profile with the customer in mind. Become a thought-leader...

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