When someone advocates for your brand or business, they extend the reach of your message by sharing it with their network. With an employee advocacy program, employees are the ones doing the advocating. What is employee advocacy? Employee advocacy is the promotion of an organization by its...
What is micro-influencer marketing? A newer concept known as micro-influencer marketing recently joined the social media scene. It’s the same concept as influencer marketing, but on a smaller scale: Brands partner with individuals with smaller followings on social media, typically 1k to 10k followers, to promote products with...
Digital marketing is always evolving and moment marketing is something that has come to the fore in recent years. Across channels, your ads need to take current events into consideration. What is moment marketing? We all know that topical trends and events or moments that attract public attention...
From working with celebrities on digital reputation management to obtaining a #1 national ranking with PROskore as a social media consultant, Shane has built an impressive list of accomplishments as a digital marketing consultant. He is a regular contributor to publications like Salesforce, Yahoo Small Business,...
The world has gone mobile. If you are a Brand Manager or a Digital Marketer, why shy away from going mobile? As an Inbound marketer, I have been using some apps on my OnePlus Android device that have improved my productivity and helped me make better...
The terms paid, owned and earned media have gained some importance in digital marketing. With the world economy in a recessionary state, brand managers and chief marketing officers are forced to deal with reduced marketing budgets. Consumer decision making process has undergone a transformation, leading...
Markets are moving online. Largest categories of online retail globally include apparel, consumer electronics and computer hardware. The fastest-growing categories include grocery, beauty & cosmetics, home appliances, and furniture. Online retail in India was $15 billion in 2016 and estimated to be $200 billion in 2026. India...
Google Ads extensions, as the name goes, allow you to change, add, or alter Ads your Google Ad campaigns. They extend the communication in your search ad copies. Along with click-thru rate, landing page speed and relevance of ad copy, usage of Ad extensions is...
Here are my top 5 conversion optimization tactics. Before we get started, What is Conversion Optimization? If I would have to define conversion optimization, it is a system for increasing the percentage of visitors to a website that convert to customers or more generally take any desired...
