Podcast

eCommerce Conversion Optimization Tactics – S1E47

 eCommerce is booming in India and in the western countries like USA, Canada a lot of businesses have already gone online. In India, traders are signing up on Amazon & Flipkart to sell their products online. Many businesses are also setting up their own eCommerce...

S1E46 – Social Selling and LinkedIn’s Social Selling Index

 Social selling is taking out the pitching component of sales. You’re creating conversations about your product and services which organically can produce sales conversations. There are 4 elements to social selling: 1. Establish your professional brand: Complete your profile with the customer in mind. Become a thought-leader...

S1E43 – Top 5 Digital Marketing Tactics for Educational Institutes

 Educational Institutes that are offering courses at physical locations are turning to Digital marketing to promote their services. i.e. you want to target a student audience in and around at catchment area / your physical location. Here are the Top 5 Digital Marketing Strategies for Educational...

S1E41 – Interview with Sakket Rao, VP Marketing at OxfordCaps

 Sakket Rao is a top brand & marketing leader who consistently champions business growth and market leadership by delivering strategy and thought leadership and promotes a culture of innovation, trust, and comfort. He has demonstrated prowess in building and leading global brands (Retail & E-Tail,...

S1E40 – How to start a Podcast

Why should you podcast? The rise of audio & podcasting - 51% Americans have listened to a podcast atleast once. According to Statista, 90 million Americans have listened to a podcast in 2019. This case is true for China and other South East Asian countries...

S1E39 – Marketing Stacks and MarTech Tools

A marketing technology stack is the set of technologies that marketers use to execute, analyze and improve their marketing effectiveness across the customer lifecycle. The goal of marketing technologies (MarTech) is to improve internal collaboration, measure the impact of marketing activities and reach customers in...

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