Podcast

Google Core Algorithm Update June 2019 – S1E50

 In early June 2019, Google launched two updates to their algorithm. The major update was rolled out from June 3rd to June 8th which coincided with the diversity update rolled out from June 4 - June 6th. Diversity update: Google wants to diversify the domains that...

Augmented Reality Marketing Examples – S1E49

 Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” Augmented Reality (AR) is emerging as one of the key drivers of the tech economy. By some estimates, the total value of...

How to calculate RoI of SEO – S1E48

We get this question a lot from clients - Tell us one reason why we need to invest in SEO. The easiest way to convince your manager or your client is to project the Return on Investment (RoI) for SEO. How do you go about calculating...

eCommerce Conversion Optimization Tactics – S1E47

 eCommerce is booming in India and in the western countries like USA, Canada a lot of businesses have already gone online. In India, traders are signing up on Amazon & Flipkart to sell their products online. Many businesses are also setting up their own eCommerce...

S1E46 – Social Selling and LinkedIn’s Social Selling Index

 Social selling is taking out the pitching component of sales. You’re creating conversations about your product and services which organically can produce sales conversations. There are 4 elements to social selling: 1. Establish your professional brand: Complete your profile with the customer in mind. Become a thought-leader...

S1E43 – Top 5 Digital Marketing Tactics for Educational Institutes

 Educational Institutes that are offering courses at physical locations are turning to Digital marketing to promote their services. i.e. you want to target a student audience in and around at catchment area / your physical location. Here are the Top 5 Digital Marketing Strategies for Educational...

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