Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” Augmented Reality (AR) is emerging as one of the key drivers of the tech economy. By some estimates, the total value of...
We get this question a lot from clients - Tell us one reason why we need to invest in SEO. The easiest way to convince your manager or your client is to project the Return on Investment (RoI) for SEO. How do you go about calculating...
eCommerce is booming in India and in the western countries like USA, Canada a lot of businesses have already gone online. In India, traders are signing up on Amazon & Flipkart to sell their products online. Many businesses are also setting up their own eCommerce...
Social selling is taking out the pitching component of sales. You’re creating conversations about your product and services which organically can produce sales conversations. There are 4 elements to social selling: 1. Establish your professional brand: Complete your profile with the customer in mind. Become a thought-leader...
Marketing for B2B companies is slightly different than marketing for B2C companies. For B2B companies, the target audience is quite niche. You are targeting top fortune 500 companies or may be just the CEO's / CMO's / CTO's who are decision makers at these companies....
If you are a SaaS (Software as a service) company, chances are that you are investing a lot of efforts on digital marketing to drive leads. We have worked with a few SaaS companies in the past and since these businesses target a niche audience,...
Educational Institutes that are offering courses at physical locations are turning to Digital marketing to promote their services. i.e. you want to target a student audience in and around at catchment area / your physical location. Here are the Top 5 Digital Marketing Strategies for Educational...
Hospitals and Healthcare service providers / medical practitioners such as doctors & nutritionists are turning to Digital marketing to promote their services. Most of these services are local in nature i.e. you want to target an audience in and around at catchment area / your...
Sakket Rao is a top brand & marketing leader who consistently champions business growth and market leadership by delivering strategy and thought leadership and promotes a culture of innovation, trust, and comfort. He has demonstrated prowess in building and leading global brands (Retail & E-Tail,...
