Podcast

S1E27 – 3 Digital Marketing Skills to have in 2019

You need to have these 3 digital marketing skills in 2019: 1. Content creation: You should have the ability to produce quality content. Whether it is writing blogs, producing podcasts or creating videos, you should be able to create remarkable content. To create content, first you...

S1E24 – The ideal SEO URL structure for e-commerce websites

eCommerce websites have a lot of pages. Look at Amazon or Flipkart, you will see that they sell products under hundreds of categories and 1000's of sub-categories. For example Electronics is a category and Refrigerators, Air Conditioners, Fans are sub-categories. Having a well defined URL structure...

S1E23 – Why you need to use the LinkedIn lead gen form

LinkedIn is a B2B gold mine. It’s where most Fortune 500 decision-makers and executives like to spend their spare time. The best part? More often than not, they’re actually scrolling through actively looking for valuable content to read. There isn’t the same barrier you need...

S1E22 – 6 Reasons Why You Need To Use Facebook Lead Ads

As of January 2019, the highest number is India at 300 million users. The United States is a bit further behind at 210 million users. An overwhelming majority of Facebook users have accessed the network via tablet or smartphone. According to Statista, 96% access Facebook on mobile devices Lots...

S1E21 – Interviewing Tokopedia’s Product Manager, Tarun Valecha

In this episode of The Digital Marketing Podcast, I have a free wheeling conversation with Tarun Valecha, Product Manager at Tokopedia, Indonesia's biggest Internet company.  We speak about the e-commerce ecosystem in Indonesia, the Ramadan ekstra sale (Big Billion Day equivalent) and Tarun's journey from IIT...

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