Podcast

S1E20 – Why you should produce less content

There is already too much content out there. There are 1 Billion Blogs - 1 blog for every 7 people on earth. Its already a saturated market for textual content. If you are starting with a blog in a competitive industry (say digital marketing), then...

S1E18 – 8 tips to optimize landing pages for conversions

Today, we will discuss Landing pages and optimizing landing pages for conversions– a key conversion strategy deployed by most pay for performance marketers. Landing pages are pages on your websites that users come to via directed marketing communication. If you are trying to generate prospects (new leads)...

S1E16 – 5 Basic SEO Tips to rank higher in Google

Gone is the time where ranking a website was as simple as creating a bunch of low-quality content pages, stuffing them with keywords and doing some artificial link building. Today, we live in a post Panda, post Penguin era – two of the major algorithm...

S1E14 – How to do SEO for a small business website

If you are having a small website and you have built it on Wordpress, then you need not hire an agency to do your SEO. You could simply do it yourself.  Here are 2 key tips on SEO for small websites: 1. Competitor Research:  Use SEMRush.com...

S1E13 – Bill Slawski Interview on SEO & AEO

Today we have with us Bill Slawski. For those in SEO, he needs no introduction. Bill writes about Search rankings and algorithms at SEObytheSea.com and is the Director of SEO Research for Go Fish Digital, where he helps guide clients on award-winning industry campaigns involving...

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