Podcast

S1E14 – How to do SEO for a small business website

If you are having a small website and you have built it on Wordpress, then you need not hire an agency to do your SEO. You could simply do it yourself.  Here are 2 key tips on SEO for small websites: 1. Competitor Research:  Use SEMRush.com...

S1E13 – Bill Slawski Interview on SEO & AEO

Today we have with us Bill Slawski. For those in SEO, he needs no introduction. Bill writes about Search rankings and algorithms at SEObytheSea.com and is the Director of SEO Research for Go Fish Digital, where he helps guide clients on award-winning industry campaigns involving...

S1E11 – How to generate leads from LinkedIn

There are two ways to generate leads from LinkedIn 1. Organically: Post on LinkedIn from your company profile or business profile often. The organic reach of LinkedIn is quite high nowadays as compared to any other social network. The content you post should essentially take users...

S1E10 – How to find influencers on Instagram

Every business that uses Social Media to promote its products / services would need to work with Influencers to push the envelope. How do you find the right influencers to work with on Instagram or any other social network. There are two approaches that may...

S1E9 – 6 Google Ads hacks any business could use

Lets talk about 6 Google Ads hacks any business could use. Hack #1: Custom intent campaigns - Pick relevant keywords and make a list of landing pages / websites of your competitors. Create a custom intent audience by combining the keywords and landing page list. Target...

S1E8 – How often should you blog?

There are two school of thoughts - Publishing as many blog posts as possible vs. publishing quality content. 1. Quantity: By publishing as often as possible, you are in for the volume game. Like Hubspot or Neil Patel. I work with DigitalVidya.com as a corporate trainer...

S1E7 – How to get more views for your LinkedIn posts

LinkedIn has high organic reach compared to other social media networks like Facebook or Instagram. You can ride on this current trend by sharing your content on LinkedIn. There are two ways to get more views for your LinkedIn posts 1. Post from personal profiles as...

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