SEO

How to build backlinks using competitive intelligence – S1E67

 What are backlinks? Backlinks are hyperlinks from external websites that point to web pages on your websites. Why are backlinks important? They have been the core or crux of Google's PageRank algorithm.  They give a lot of importance to links from external websites to your website....

How to create content clusters to boost organic traffic – S1E68

 Major search engines like Google have made fundamental changes to their algorithms to favor topic-based content. Google makes minor changes to its algorithm every single day. Most major search engines roll out 500-600 updates a year and release 2-3 major named updates. With Search algorithms...

How to get more organic downloads for your apps – S1E65

 As of July 2019, there are 2.7 million apps on the Play Store and 1.9 million apps on the app store (iTunes). If you would have realized, you would have 30-40 apps installed on your phone. With the limited shelf space and real estate available,...

How to use Quora for SEO – S1E58

Quora is a Question and Answer platform / community. Indians are the second highest number of users on Quora (after USA). You can create an account on Quora and find topics of your interest. Each topic would have many questions which present you with the...

How to use Udemy.com for Content Creation – S1E57

 Have you ever wondered that Udemy.com can be used as a source of formulating your content strategy? If not, read further! For the uninitiated, Udemy offers online courses created by Instructors across the globe. The courses are on varied subjects including Business, Finance, Software Engineering, Marketing...

20 point Website audit in 20 minutes – S1E53

Do you want to quickly audit your website and check how it is doing? We have a 20-point Website Audit that you can run in 20 minutes! Lets get started: 1. Robots.txt: Your website should have a robots.txt file. Simply type in www.domainname.com/robots.txt in your browse...

Google Core Algorithm Update June 2019 – S1E50

 In early June 2019, Google launched two updates to their algorithm. The major update was rolled out from June 3rd to June 8th which coincided with the diversity update rolled out from June 4 - June 6th. Diversity update: Google wants to diversify the domains that...

How to calculate RoI of SEO – S1E48

We get this question a lot from clients - Tell us one reason why we need to invest in SEO. The easiest way to convince your manager or your client is to project the Return on Investment (RoI) for SEO. How do you go about calculating...

On-Page SEO Techniques
Google SERPS – A Beginners Blueprint

In search engine marketing, it is often believed that we should have good On-page SEO, effective content marketing, quality backlinks, use of images, infographics or visuals, but do you know what’s new in the Google SERPs? Introduction of the New SERPs is the latest thing...

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