Digital Marketing Blog

How to setup an employee advocacy program – S1E84

When someone advocates for your brand or business, they extend the reach of your message by sharing it with their network. With an employee advocacy program, employees are the ones doing the advocating. What is employee advocacy? Employee advocacy is the promotion of an organization by its...

Micro-influencer marketing – S1E83

What is micro-influencer marketing? A newer concept known as micro-influencer marketing recently joined the social media scene. It’s the same concept as influencer marketing, but on a smaller scale: Brands partner with individuals with smaller followings on social media, typically 1k to 10k followers, to promote products with...

What is moment marketing and how to do it well – S1E82

Digital marketing is always evolving and moment marketing is something that has come to the fore in recent years. Across channels, your ads need to take current events into consideration. What is moment marketing? We all know that topical trends and events or moments that attract public attention...

Digital Marketing for Dummies

What is Digital Marketing? You’ve probably heard of digital/online/internet marketing before. But since you’re reading this, you’re not exactly an expert. And that’s alright, we all start somewhere. The bad news is, digital marketing is extremely complex – the good news is, digital marketing doesn’t have...

Interview with Shane Barker – S1E81

 From working with celebrities on digital reputation management to obtaining a #1 national ranking with PROskore as a social media consultant, Shane has built an impressive list of accomplishments as a digital marketing consultant. He is a regular contributor to publications like Salesforce, Yahoo Small Business,...

How to move from Paid to Owned & Earned Media – S1E78

 The terms paid, owned and earned media have gained some importance in digital marketing. With the world economy in a recessionary state, brand managers and chief marketing officers are forced to deal with reduced marketing budgets. Consumer decision making process has undergone a transformation, leading...

3 keys to eCommerce success – S1E76

Markets are moving online. Largest categories of online retail globally include apparel, consumer electronics and computer hardware. The fastest-growing categories include grocery, beauty & cosmetics, home appliances, and furniture. Online retail in India was $15 billion in 2016 and estimated to be  $200 billion in 2026. India...

5 Google Ads Extensions You Should Be Using – S1E75

Google Ads extensions, as the name goes, allow you to change, add, or alter Ads your Google Ad campaigns. They extend the communication in your search ad copies.  Along with click-thru rate, landing page speed and relevance of ad copy, usage of Ad extensions is...

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