best tools to find topics

8 Best Tools to Find Trending Topics for Content Creation


Content creation is one of the most important tasks. As a content writer, you have to ideate new content topics for your website that can engage your audience and can deliver value to them.

Content is the only thing that can build a long-lasting relationship and trust between you and your audience if it adds some value to their life. And building that kind of content is not so easy if we are starting from scratch.

We know that there is huge content available on the internet in forms of blogs, articles, ebooks, stories, infographics. etc. We just need to select the niche and start finding the best topics for writing the content.

Here are the best tools to find trending topics for content creation!

  • SEMrush 
  • Buzzsumo
  • Quora
  • GoogleTrend
  • Answer the public
  • AHREFs Content Explorer
  • Ubersuggest
  • Exploding Topics



We all know SEMrush is one of the best seo tools available for website audit, keyword research, competitor analysis. But very few know that it is also one of the best tools for content discovery.

You can find trending topics and the topics that are searched by a large volume of audience.

How to use

Login to your Semrush tool and jump to the upper left corner. Here you will find a dropdown menu having SEO toolkit, Advertising Toolkit, Social Media Toolkit, Content Marketing Toolkit and competitive Research Toolkit.


Now select Content Marketing Toolkit. The content marketing toolkit dashboard will be opened. Here jump on find a topic section and enter the keyword in the search bar. Then select country, region, city, language and tap the get content ideas button.

A new window will appear having all the content ideas around the keywords you have just entered. You will also get the trending topics here.

You can prioritize the topics by Volume, Difficulty & Topic Efficiency.


Click on the show more button on the cards it will show you more topics that are either trending or being searched by large audiences. Here you can also get related searches and top questions people ask about the topics.


You can also jump on the Mind Map view, In case you are a visual person. This will help you to get ideas for what to write about.


SEMrush content marketing toolkit is very overlooked, start using it and you don’t need any other tool ever.

Note: Semrush is a paid tool


Buzzsumo is a complete content research and monitoring tool. You can find the content which is trending on social media platforms like Facebook, Twitter, Pinterest, Reddit. It will help you to find out the total engagement of the topics by calculating likes, shares and comments on each social media platform.

How to use

To find out the trending topics jump over the Discover tab and then select Trending. A new window will appear that has trending topics. You can filter your results by time, country and language. On the left-hand side, you can select your category e.g. News, Sports, Entertainment etc.


Note: Buzzsumo is a paid tool.


Quora is the site where you can find answers to your questions. It’s a platform where you can connect with people who can contribute quality answers.

It can be used to find out the topics people are interested in.

Why you should use Quora

Quora has got over 500,000 topics live on the site and stands out as the second-largest library next to Wikipedia. Its popular writers on average get 1 million page views in a month.

How to use

Login to your quora account. Put a question related to your topic that you are interested in. You will get the related questions where people have answered.

You can follow different topics and different users on the platform, helping you keep an eye on what discussions are happening in your particular industry. And this will help you to get content ideas.

Google Trends

Google Trends is free to use tool offered by Google to find out what’s trending in our region, country. It analyzes the popularity of search queries on google across all languages and regions.

Google Trends is the best tool to find what’s trending. You can compare the topics you want to write for.

How to use

Head to the search bar and put the search term or topic. Then select topics. A new window will pop up where you can set filters to select Country, Time Range, Categories and Type of Search


As we know google search engine in the biggest search engine among all having 87.35% Worldwide desktop market share so before writing on the topic do a search on Google Trend to find out whether people are searching about the topic or not.


In AnswerThePublic tool, you just need to put one keyword in the search bar and this tool will throw all possible questions people are asking on the internet related to that search term. This will really help you to find what people are looking for.

How to Use

Put the keyword in the search bar, select the country and language and then press the search button. A new window will appear having all the results which you are looking for.

In data visualization, you can easily find out which are the most popular questions people are asking in search engines. You can easily download all the results in CSV format for later use.




The type of results you get are Questions, Prepositions, Companisitions, Alphabetical and Related. With such a huge amount of data, I don’t think you need to go anywhere to find out the topics.

Note: AnswerThePublic is a freemium tool. It offers you free searches but to get better insights you need to upgrade for Pro

AHREFs Content Explorer

If you are serious about the content creation either for your company or your own website then you must opt for AHREFs Content Explorer.

With this tool, you will have a better chance to create an outstanding piece of content and may outperform the published content.

How to Use

Type a search term into the search bar and the tool will show you the list of most popular content topics which are already published.

Apply the filters to get the desired results based on time, language, location, organic traffic, Traffic value, shares


Note: AHREFs is a paid tool. They offer 7-day trial for $7


Ubersuggest tool is built by Neil Patel, one of the well known SEO Guru. People know about it as a keyword research tool but it also works pretty well to find out the content ideas.


How to Use

Put the keyword in the search bar, select location and press the search button. A new window will appear where you need to select the Content Ideas tab.

It will throw the content ideas which are ranking at the top in search engines. It also shows how many times the topics are being shared on social media platforms like Facebook and Pinterest.

You can copy or export the content ideas and start building content around them.


Note: Ubersuggest is a freemium tool.

Exploding Topics

Discover the topics that will explode the internet. ExplodingTopics is the tool that tells you rapidly growing topics before they take off. This tool is launched by Bran Dean of Backlinko, a well known SEO Guru.



How to Use

Put the search term into the search bar which is at the top right corner and select the suggested topics in the dropdown.

Or you just select the Time Range and Category. The results will be shown below where you can see the growth rate of the topic and searches per month



Final words

I have mentioned the best tools for finding topics for content creation. Some of them are free to use and some are paid. But one thing you always have to keep in mind, that every tool is different and results may differ. In order to make the most of them, you need to stick to a few that give regular results.

Which tool from today’s post are you going to try first?

Or maybe if I didn’t mention one of your favorite content discovery tools.

Let me know by leaving a comment below right now!

Kuldeep Tiwari

Sr. SEO Executive

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