Digital Marketing Blog

S1E40 – How to start a Podcast

Why should you podcast? The rise of audio & podcasting - 51% Americans have listened to a podcast atleast once. According to Statista, 90 million Americans have listened to a podcast in 2019. This case is true for China and other South East Asian countries...

S1E39 – Marketing Stacks and MarTech Tools

A marketing technology stack is the set of technologies that marketers use to execute, analyze and improve their marketing effectiveness across the customer lifecycle. The goal of marketing technologies (MarTech) is to improve internal collaboration, measure the impact of marketing activities and reach customers in...

S1E36 – How to use Quora effectively

Quora is a social platform where you can ask questions and also contribute with answers for different topics related to an industry. 1. CREATE THE OPTIMAL QUORA PROFILE Every time you leave an answer, a bit of your bio is viewable right at the top. This is...

S1E35 – How to optimize your LinkedIn profile

LinkedIn is the most used professional networking platform. After the acquisition by Microsoft, they have put more emphasis on content creation and also getting influencer's to contribute with more content on LinkedIn. How do you make the most out of LinkedIn ? By having an...

S1E34 – All about Schema / Structured Data

Founded by Google, Microsoft, Yahoo and Yandex, Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet. There are different types of schema including those for creative work, events, organization, person, place, and product. Schema...

S1E32 – YouTube SEO

YouTube is the second largest search engine after Google. More and more individuals and brands are turning to video as a medium to create powerful content to reach out the their audience. As per a report, by 2022, 75% of the global internet bandwidth would...

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