Digital Marketing Blog

S1E23 – Why you need to use the LinkedIn lead gen form

LinkedIn is a B2B gold mine. It’s where most Fortune 500 decision-makers and executives like to spend their spare time. The best part? More often than not, they’re actually scrolling through actively looking for valuable content to read. There isn’t the same barrier you need...

S1E22 – 6 Reasons Why You Need To Use Facebook Lead Ads

As of January 2019, the highest number is India at 300 million users. The United States is a bit further behind at 210 million users. An overwhelming majority of Facebook users have accessed the network via tablet or smartphone. According to Statista, 96% access Facebook on mobile devices Lots...

S1E21 – Interviewing Tokopedia’s Product Manager, Tarun Valecha

In this episode of The Digital Marketing Podcast, I have a free wheeling conversation with Tarun Valecha, Product Manager at Tokopedia, Indonesia's biggest Internet company.  We speak about the e-commerce ecosystem in Indonesia, the Ramadan ekstra sale (Big Billion Day equivalent) and Tarun's journey from IIT...

S1E20 – Why you should produce less content

There is already too much content out there. There are 1 Billion Blogs - 1 blog for every 7 people on earth. Its already a saturated market for textual content. If you are starting with a blog in a competitive industry (say digital marketing), then...

S1E18 – 8 tips to optimize landing pages for conversions

Today, we will discuss Landing pages and optimizing landing pages for conversions– a key conversion strategy deployed by most pay for performance marketers. Landing pages are pages on your websites that users come to via directed marketing communication. If you are trying to generate prospects (new leads)...

S1E16 – 5 Basic SEO Tips to rank higher in Google

Gone is the time where ranking a website was as simple as creating a bunch of low-quality content pages, stuffing them with keywords and doing some artificial link building. Today, we live in a post Panda, post Penguin era – two of the major algorithm...

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