The online home decor aggregator market is crowded with multiple players including Amazon, Flipkart, Pepperfry and Tatacliq. When it comes to organic traffic Search Engines, fan manufacturing companies like Havells, Orient Electric and Usha Fans also have a strong foothold.
Our content-centric SEO effort has resulted in four digit growth of Organic traffic to Anemos.in. One of our key recommendations was to build content clusters across various verticals including Ceiling, Wall, Table, Pedestal and Vintage Fan. Along with creating sub-pages, we also recommended a site restructuring to include articles & blogs under focused verticals. This has resulted in strong internal linking, thereby reaping rich dividends in organic traffic growth.
Our client has seen a 100%+ growth in Organic traffic over 9 months (October’19 – June’20), resulting in an increase of online fan sales.