TradeSmartOnline Case Study

Goals

 

TradeSmartOnline (TSO) needed a stable and scalable structure to grow cost-effectively. Understanding the data from their past campaigns, BriefKase’s optimization helped the brand reduce wasteful spend, scale operations and get more customers at less cost.

Approach

 

TSO is an online trading platform by VNS Finance that offers discount broking services for traders and investors. It offers lowest brokerage rates on stocks, futures and options at NSE/BSE and MCX/NCDEX commodity trading.

 

We did a PPC audit for their Google ads account and noticed that majority of customer acquisition was done through search with display getting small portion of the budget. Video campaigns were almost completely overlooked.

 

We felt there was a need to grow across channels if we are to scale operations and lower Cost Per Customer Acquisition (CPA).

 

We came up with an innovative Asli Trader campaign to target traders who mean business. 

 

We leveraged search, display, video in a variety of audiences that includes in-market, affinity, custom intent, remarketing, customer list and similar audiences to acquire new customers.

 

Different types of website and app placements were also explored to reach the right audience.

 

We implemented offline conversions upload to accurately measure results and take necessary actions.

 

Results

 

CPA decreased by 26% with a whopping 90% (~2x) increase in customers over a year.

90% increase in leads while maintaining the same customer to lead ratio.

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