S1E40 – How to start a Podcast

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Why should you podcast?

  • The rise of audio & podcasting – 51% Americans have listened to a podcast atleast once. According to Statista, 90 million Americans have listened to a podcast in 2019. This case is true for China and other South East Asian countries too. We do not have stats about growth of podcasts in India

What should you speak about?

  • Understand who is your target audience
  • What’s their broad area of interest
  • Identify Topics & Sub-topics and list them down for future reference
  • Competition Research – See which other podcasts exist in your niche and try to learn from them. What kind of content are they creating, how are they promoting their content etc.
  • Setup a publishing calendar – Before you start recording a podcast you need to have a calendar in place to organize yourself. This will help in devising a marketing strategy for episodes you will be recording.

Recording your podcast

  • Essential equipment for podcasting – phone, microphone, laptop,
  • I record using a mobile phone with the Anchor.fm app
  • Make sure you record the Intro & Conclusion segments first so that they can be used consistently across all other podcast episodes.
  • I Interview guests using Zoom meetings
  • Podcast Art –  You need to have your podcast in a marketable condition. Create cover photo, episode art using Canva.
  • You can also record video for YouTube / Facebook / Instagram and then extract the audio.
  • You can also convert episode introduction snippet to video with wave forms & text sub-titles. Anchor.fm does this for segments < 1 minute
  • Create website / blog pages for your podcast & SEO them

Editing your podcast

I do not edit my podcasts and mostly keep them impromptu. You can use some video / audio editing studio (VideoPad Video Editor) to edit your episode.

Hosting your podcast

  • I host my podcast with LibSyn.com – Its a paid service at $6/mo.
  • You can also host with Anchor.fm for free.

Distributing your podcast

  • On Social Media channels – LinkedIn, Instagram, Facebook, Quora
  • On Podcast sites – iTunes, Google Play, TuneIn, iHeartRadio, Stitcher, Spotify, Anchor.fm etc. This is done directly while I publish my podcast episode on LibSyn.
  • Create Video for YouTube
  • Use your guests to promote your podcast. Send them an email with links to the podcast and some promotional artwork that they can use on their social media channels.
  • Email automation: WordPress RSS feed & Mailchimp automation to send out emails to your contact database.

Monetizing your podcast

  • You can look out for Advertising & Sponsorship opportunities
  • Draft a sample letter to advertiser / sponsor before recording the episode with a topic in mind.
  • Use affiliate marketing
  • Sell your own products / services – Like we sometimes shamelessly promote our services

  

  

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Mandar Marathe
mandar@briefkase.in

Mandar Marathe brings 11 years of cross-functional, hands-on knowledge & expertise in digital marketing across Search Engine Optimization, Web Analytics, Pay per click Marketing, Social Media Advertising, Web Design & Development (WordPress) & Content Marketing.

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