Interview with Shane Barker – S1E81


From working with celebrities on digital reputation management to obtaining a #1 national ranking with PROskore as a social media consultant, Shane has built an impressive list of accomplishments as a digital marketing consultant.

He is a regular contributor to publications like Salesforce, Yahoo Small Business, Marketing Profs and others.

Shane runs a very popular marketing podcast that goes by the name “Marketing Madness Podcast” – iTunes just recognized our podcast as “New & Noteworthy”.

Here is what we covered on the episode:

  • How did Shane get started with digital marketing
  • The toughest part about Consulting
  • Influencer marketing – Is it authentic? How can a brand find the right influencers?
  • Content outreach is a tough job. It is difficult to get others to talk / write about you / your clients. What’s Shane’s approach to content outreach
  • Personal branding – How important is it to build a personal brand in the services space.
  • How does Shane plan his day. What’s the regime he follows that helps him stay on top of his game
  • Book recommendations for startup founders and business owners
  • Who does Shane follow online and learn from
  • Advice to small business owners on leveraging digital marketing



Mandar Marathe

Mandar Marathe brings 11 years of cross-functional, hands-on knowledge & expertise in digital marketing across Search Engine Optimization, Web Analytics, Pay per click Marketing, Social Media Advertising, Web Design & Development (WordPress) & Content Marketing.

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