Top 10 Productivity Apps for Brand Managers & Marketers – S1E80


The world has gone mobile. If you are a Brand Manager or a Digital Marketer, why shy away from going mobile? As an Inbound marketer, I have been using some apps on my OnePlus Android device that have improved my productivity and helped me make better use of limited time.

Here is a list of the Top 10 mobile apps that I use to boost productivity :

1. Asana

Easily and by far the best project management / collaboration app for small teams, Asana with its revamped mobile interface flows like a silent river carving through rocks. The app helps me keep track of tasks associated with different clients and obtain a high level view of each client project.

2. Feedly


Feedly is the successor and rightful replacement of the Google Reader. A RSS / feed aggregator app, Feedly allows me to collate articles (or atleast article summaries) across my favorite blogs and serves them to me in a free flowing, minimalistic interface. As described in detail earlier in my blog article, “Feeding The Content Monster”, the app is my go to resource for the latest news / developments in digital marketing.

3. Google Keep


All my To Do lists in one place. If you are looking for an alternative to maintaining notes / To Do Lists, you can also try Evernote. I just use Google Keep to log my important notes / long term to do lists.

4. WhatsApp


Can you imagine a mobile first life without a Messaging App? Not me. WhatsApp is yhe defacto app most of us use at BriefKase when it comes to communicating with clients (Groups) or within internal teams.

Oh, and it also allows me to call my friends in the US & Canada.

5. IF


Although, I have not been able to fully harness the power of IFTTT (If This Then That), the IF App is a good recipe / workflow creator. I use it mainly to toggle between Silent mode / Loud mode when at work / home. It helps me compartmentalize my life in some way.

6. DropBox


Although Drop Box has not yet reached mass adoption (being a stand alone product) and the corporate adoption has not yet caught up in India, I use DropBox to store files & presentations for my clients. Since its also installed on my Laptop, it helps me sync accross devices with important files / presentation that are Work in progress.

7. Google Drive


If there is a business case, there must be a Google product to fulfill the case. Since we use Google Apps within BriefKase, Google Drive seamlessly fits into our document sharing processes. Most of our clients (80%) are on Google Apps and hence we turn to Google Drive as our defacto file sharing solution.

8. WPS Office


WPS Office is my Microsoft Office for the OnePlus.  While I am traveling or enroute to a client meeting, firing up an Excel sheet or opening up a PDF file is easy with WPS Office.

9. Google Analytics


With access to website data related to our clients, the Google Analytics App is a must for anyone who want to have a quick view of website data.

10. Go To Meeting / Hangouts


Last but not the least, I have Go To Meetings / Hangouts for video conferencing with clients based abroad.



Mandar Marathe

Mandar Marathe brings 11 years of cross-functional, hands-on knowledge & expertise in digital marketing across Search Engine Optimization, Web Analytics, Pay per click Marketing, Social Media Advertising, Web Design & Development (WordPress) & Content Marketing.

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